6 Marketing Buzzwords I Hate
I have done a lot of jobs in my life, and while I have of almost always liked what I did, some of the people in the industry have annoyed me…A LOT. Whether I was in the Marine Corps, truck driving, or...
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Baa Baa White (Hat) Sheep: Online Marketing & the Follower Mentality
There is a huge problem in the online marketing community – especially under the umbrella of what is known as Search Engine Optimization. Hipster sheep doesn’t care about your online marketing. Like...
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Google Enhanced Campaigns | Don’t Believe the Hype
If you are in the online marketing community and haven’t heard of Google’s new Enhanced Campaigns that will be rolled out in Beta shortly to a few “lucky” marketers and then to everyone around the June...
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The Impermanence of Search (& Our Attachment to It)
On February 6, 2013 Google announced their plans to unroll Enhanced Campaigns inside of the AdWords platform. This was by no means the first time the search giant has announced major…erm…upgrades to...
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The Physics of Online Marketing
If you’re a geek like me there is a good chance your interest falls outside of the world of online marketing and into other areas, such as science. For me, the area I find most intriguing is physics. I...
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5 Things You’re Doing Wrong with Social Media (And Life)
There are a LOT of blogs out there telling you what you need to be doing on social media to “build your presence” or “build your fan-base”, There are even way too many out there telling you what you...
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The Idea of Control
The client – provider relationship can be a wonderful thing. Once in a while, everything seems to fall right into place. The meetings are productive, the phone calls are enjoyable and everything seems...
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The 8 Fold Marketing Path Part 3: Right Intention
This is the third in a series of 9 blog posts on Zen Search Marketing discussing the use of the 8 Fold Path philosophy in search marketing efforts.This series of blogs is by no means endorsing any...
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Out of the Box : Charles Bukowski on Marketing
If you have read more than a couple of my blogs or followed me in social media you are probably aware that I am a huge fan of looking at outside areas for inspiration. One of the biggest challenges for...
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A Lesson in Geography : Smart Ad Targeting
There comes a time in every marketer’s (or website owner’s) life when they need to break free of convention and really start diving into their paid search accounts. They have spent countless hours...
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